Magnetism Escada
The image of this company is originally from Germany, where it is based. In Spain, it has two own stores located in the Salamanca district, in the "golden mile" of Madrid. For the first time in Spain, we have helped establish the image of outlet shopping center in the city's most chic, Las Rozas Village. An established brand within the sector of luxury fashion. Elegant and demanding compliance with the commitments. D3 as unique in its role providing comprehensive management of architectural projects, has been responsible for the architecture and implementation for magnetism escada Sport shop. . - The new establishment was located at an outlet (topology of commercial space in which the clothes are sold at lower prices) and where the ratios of price / no prendas/m2 is different. To get the symbiosis of both premises, we decided to keep some elements of finishing (granite floors, lacquered furniture, some lighting design), while optimizing the distribution of furniture to increase the ratio n ยบ prendas/m2. Thus, we succeeded in keeping the environment and image achieved in the existing stores, but increasing the number of items displayed and therefore the profitability of outlet space. Agile and efficient. Two weeks of preparation of architectural and license management. Four weeks of work around the clock, anticipating potential problems, solving, and demonstrating our responsiveness and support of our suppliers, opened on time and with little rework post-opening. Not without stress, ups and downs, and adrenaline highs, the result is there. Thanks to a team effort where the provision of Value Retail as a partner in Las Rozas Village has been very positive. . . .
